Turkey’s First AI-Supported Humanoid Beauty Consultant
Turkey’s first AI-supported humanoid beauty consultant — greeting, skin analysis, appointments and natural conversation.
An AI-supported humanoid beauty consultant at our Bursa Nilüfer center — greeting guests, running skin analysis, organizing appointments, and holding natural conversation as our digital brand ambassador.
Greets you with a smile
Finds the best time for you
AI-powered skin analysis
Recommends your ideal service
Story
MarcelX is Turkey’s first AI-supported humanoid robot actively serving in a workplace—and one of the most talked-about innovations in the country. At our beauty center in Nilüfer, Bursa, it greets guests, performs AI-supported skin analysis, manages appointments, and holds natural conversations with visitors.
As our digital ambassador, MarcelX unites beauty and technology in one experience. It offers personalized care recommendations by skin type and need, and keeps appointment flow efficient during busy hours—all powered by advanced sensors and AI algorithms.
MarcelX is a pioneering example of how technology can live in real beauty-care settings. It enriches the guest experience while giving our teams operational efficiency. The widespread interest across media and social platforms reflects that shift.
MarcelX is not built to replace people—but to add value and move people further. Its empathy-led communication helps guests feel understood and at ease.
Guided by our AI team’s vision, MarcelX quickly became one of the faces of the brand. It grows interest in our center while delivering an unforgettable, much-talked-about experience for guests.
Meet MarcelX at our centers and receive a personalized skin assessment and recommendations of your own.
Videos
Press
National agencies and media covered Turkey’s first worker robot.
Gallery
Experience
Visit our Bursa Nilüfer branch for a personalized skin assessment and recommendations.