Corporate
About Us
Turkey’s first AI-powered beauty center chain — luxury experience, technology and a growing branch network.
Madelyn Marcel is Turkey’s first and only AI-powered beauty center chain. Inspired by French elegance, our “Elegance of Light” concept delivers the same high standard in every branch — and every treatment is personalized through AI-supported skin or body analysis.
Our Vision
To redefine the beauty experience through technology and carry that standard from Turkey to the world. With MarcelX we set the pace in the industry, and through franchising we bring a prestige brand to more cities and countries.
Madelyn Marcel today
10
Branches (across Turkey)
120K+
Guests (99.9% satisfaction)
AI
Supported analysis and device stack
4
Target countries for global growth
Brand Story
Madelyn Marcel carries forward the legacy of the woman who opened the world’s first beauty center in Paris’s Montmartre in 1842.
Who is Madelyn Marcel?